Last updated: @January 15, 2020
TheReadBetterCompany.com (hereinafter referred to as ReadBetter) knows that you care how information about
you is used and shared, and we appreciate your trust that we will do so carefully and sensibly. This notice
the ReadBetter platform and are agreeing to accept the practices described in this Privacy Notice.
What Personal Information About Customers Does ReadBetter Gather?
The information we learn from customers helps us personalize and continually improve your ReadBetter
experience. Here are the types of information we gather.
Information You Give Us: We receive and store any information you enter on our Web site or give us in any
Automatic Information: We receive and store certain types of information whenever you interact with us. For
example, like many Web sites, we use "cookies," and we obtain certain types of information when your Web
browser accesses TheReadBetterCompany.com
Mobile: When you download or use apps created by ReadBetter or our subsidiaries, we may receive information
about your location and your mobile device, including a unique identifier for your device. We may use this
information to provide you with location-based services, such as advertising and other personalized content.
Most mobile devices allow you to turn off location services.
E-mail Communications: To help us make e-mails more useful and interesting, we often receive a confirmation
when you open e-mail from TheReadBetterCompany.com if your computer supports such capabilities. We also
compare our customer list to lists received from other companies, in an effort to avoid sending unnecessary
messages to our customers. If you do not want to receive e-mail or other mail from us, please adjust your
Customer Communication preferences.
What About Cookies?
Cookies are unique identifiers that we transfer to your device to enable our systems to recognize your
device and to provide you personalized recommendations, to remember your preferences between visits and to
improve your overall experience on our platform. The Help feature on most browsers will tell you how to
prevent your browser from accepting new cookies, how to have the browser notify you when you receive a new
cookie, or how to disable cookies altogether. Additionally, you can disable or delete similar data used by
browser add-ons, such as Flash cookies, by changing the add-on's settings or visiting the Web site of its
recommend that you leave them turned on. For instance, if you block or otherwise reject our cookies, you
will not be able to use some of the product features and services that require you to Sign in.
Does ReadBetter Share the Information It Receives?
Information about our customers is an important part of our business, and we are not in the business of
selling it to others. We share customer information only as described below and with subsidiaries that
ReadBettercontrols that either are subject to this Privacy Notice or follow practices at least as protective
as those described in this Privacy Notice.
ReadBetter encourages parents and guardians to supervise their child's use of the Internet. We urge parents
to instruct their children to never give out their real names, addresses, phone numbers, or other personal
information without a parent's or guardian's permission when using the Internet. We recognize a special
obligation to protect personal information obtained from children. For this reason, ReadBetter generally
does not request, collect, or store any personal information knowingly from children under 13. For the
purposes of our recommendation engines and technology to work, we do retain information that you have chosen
to provide about your child at the time of creating the child’s Reader profile on the ReadBetter platform.
Further, we will be keeping a record of books that a child has read, the childs comprehension and enjoyment
levels of such books and other information that you provide to us in the daily reading log. We use this
information specifically to determine your childs reading ability, to make recommendations on what books to
read next which will help your child improve his or her reading ability.
As a parent, you've probably done a lot of thinking about protecting your family's privacy on the Internet.
We have working hard to provide you with the best information and the highest quality interaction on the
ReadBetter platform while working hard to maintain an environment that is safe for children to use. In
compliance with COPPA (the Children's Online Privacy Protection Act), we have adopted the following policies
to keep kids safe (there are exceptions to these policies as noted below under the heading "Exceptions to
Verifiable Parental Consent and Information Collected from Children"):
- We will NOT knowingly collect, use, or distribute personal information from children under the age
of 13 without prior verifiable consent from a parent or guardian.
- Personal information we collect from children under the age of 13 will be used solely by ReadBetter
or its agents for internal purposes only and will NOT be sold or otherwise distributed to third
- We will NOT knowingly allow children under the age of 13 access to free form chat, message boards,
email accounts, or other services within READBETTER that would allow them to publicly post or
otherwise distribute personal information without prior verifiable consent from a parent or
- We will NOT knowingly keep any personal information that is inadvertently included in a child's
email submission, help inquiry, or other one-time request, if we know that the child is under the
age of 13. Any such information will be purged promptly after the issue has been resolved.
- We will NOT knowingly post any personal information that is inadvertently included in a child's
submission to any general audience contribution area if we know that the child is under the age of
13. Upon notice to us, these submissions will be deleted and handled anonymously thereafter.
- We will NOT knowingly ask a child under the age of 13 to divulge more information than is needed to
participate in use of our service.
- We will NOT knowingly provide any direct link to websites that are unsuitable for children or teens.
- We will advise children under the age of 13 that they MUST obtain permission from their parent or
guardian before sharing ANY personal information.
- Upon request, ReadBetter will provide a parent or guardian with a description of the information
that may have been provided about their child during a registration process for a program or service
of this site. ReadBetter only asks for a child's or teen's personal information if it is necessary
to participate in use of our service. If we have collected and stored personal information from a
child, we will give parents the ability to review their child's personal information, request that
we discontinue further collection or use of their child's personal information, and/or request that
we delete their child's personal information.
Notification and Verifiable Parental Consent:
Before any personal information is collected from a child under the age of 13, we will use reasonable
efforts to notify the parent or guardian that their child is participating. Notification will include the
exact nature and intended use of the information we are collecting, as well as the opportunity for the
parent or guardian to prevent the use of the information and the child's participation in the activity. For
every child under the age of 13, we will also require the parent or guardian to provide verifiable parental
consent by one or more methods such as creating a parents account and by granting consent for the child to
enroll; by email plus a fax, phone or letter follow up by the parent or guardian; mail, fax or scan of a
consent form; or phone call to ReadBetter; or other acceptable method.
In order for us to provide notice to a parent or guardian and seek verifiable parental consent, we may
request the online contact information of a parent or guardian.
Exceptions to Verifiable Parental Consent and Information Collected From Children:
In the following instances we will NOT get verifiable parental consent for the collection of a child's
• Collecting a child's contact information solely to directly respond to the child's request on a one-time
basis (for example, to provide assistance with a particular customer service question). We will not use that
information to re-contact the child for any other purpose (we will purge from our system the child's
personal information after responding);
• Collecting a child's contact information and the contact information of his/her parent or guardian solely
to directly respond more than once to a specific request from the child (for example, to satisfy the request
for a newsletter subscription). In this instance, the parent or guardian will be notified that the child
made such a request and be informed of the information provided by the child. The parent or guardian will
have an opportunity at any time to revoke the child's request (i.e., unsubscribe). We will not use the
child's personal information to re-contact the child for any other purpose.
• Using persistent identifiers on our Website to support the internal operations of our Website which
include: maintaining and analyzing the functioning of the Website; performing network communications;
authenticating users; personalizing content on the Website; serving contextual advertising or capping the
frequency of advertising; protecting the security or integrity of the user, Website or service; and to
ensure legal and regulatory compliance. A "persistent identifier" is a series of numbers that we assign to a
user but cannot be reasonably used to identify a specific user.
• A child may provide the email address of their parent or guardian for the purpose of retrieving or
resetting a child's lost password for their user account.
How Secure Is Information About Me?
• We work to protect the security of your information during transmission by using Secure Sockets Layer
(SSL) software, which encrypts information you input.
• It is important for you to protect against unauthorized access to your password and to your computer. Be
sure to sign off when finished using a shared computer.
Conditions of Use, Notices, and Revisions
If you choose to visit TheReadBetterCompany.com, download & use our mobile apps or in general, use the
including limitations on damages, resolution of disputes, and application of the law of the state of Texas.
If you have any concern about privacy at TheReadBetterCompany.com, please contact us with a thorough
description, and we will try to resolve it. Our business changes constantly, and our Privacy Notice and the
should check our Web site frequently to see recent changes. Unless stated otherwise, our current Privacy
Notice applies to all information that we have about you and your account. We stand behind the promises we
make, however, and will never materially change our policies and practices to make them less protective of
customer information collected in the past without the consent of affected customers.